We are all probably well aware of the rift between doubleTwist and Apple back in June. Well, doubleTwist – which makes software that lets you use iTunes seamlessly with other devices has launched a fresh new attack against Apple in a spectacular fashion – by remaking the classic 1984 ad that Apple used to launch Macintosh.
During the third quarter of SuperBowl, on 22nd January 1984, Apple broadcasted one of the most famous television ads of all times.
Based on a dystopian future George Orwell described in his novel 1984, the ad features a procession of soulless drones trudging into a large room to listen to the unquestioned words of their dictator whose face is being projected on a large screen. Moments later, a beautiful woman bounds into the room, evading capture by armed guards by only a few meters, and hurls a large hammer into the screen that explodes in a dazzling display of light. And so we were introduced to the Macintosh, Apple’s new weapon to take on the monolithic IBM.
Source: TechCrunch.com
Here’s the original Apple 1984 Advertisement:
It’s been a long way since then and in the last 25 years Apple has grown into a giant itself, preventing other devices from tapping into its iTunes software and restricting what users can install on the iPhones that they’ve purchased, turning DoubleTwist into what Apple was 25 years back.
Here’s the new ad released by doubleTwist, a scene by scene remake of the Apple Macintosh ad where we see ipod wearing clones listening to their dictator, (a character that wears symbolic round glasses like Steve Jobs), who says ” no other choices shall distract from our glory “.
The wait is on for October 6th when doubleTwist announces their new surprise.